III · The Signal
Brand Strategy, SEO, AI &
Digital Marketing Services
Upright
Your business shows up when someone in your neighborhood asks a search engine, or an AI assistant. The name, the services and the reason to choose you all read the same, everywhere they are read.
Reversed
A beautiful website that nobody can find, a Google listing with outdated information, and an AI answer that recommends your competitor.
What we do
- Brand strategy: Clarifying your narrative, services, and voice so your business is differentiated, coherent, and aligned.
- Digital Marketing & SEO: technical audits, schema, local listings, the pages that earn the searches that matter.
- AI search optimization (AEO, GEO): making the business legible to the assistants people now ask first. Few people are doing this customized work for small businesses at this scale.
- Analytics you can read: tag management, a dashboard with the four numbers that matter, and a monthly note in plain English.
- Integrated consulting: Strategic guidance for founders and teams shaping offers, client journeys, operations, and long-term growth plans.
Who does the work
Yas is a senior digital strategist and SEO consultant with deep experience leading enterprise-level growth initiatives, including serving as Head of SEO at Omnicom Media Group.
His work focuses on creating digital ecosystems that provide long-term visibility and sustainable performance.
He brings rigor, insight, and calm to complex systems, helping businesses be found, understood, and trusted over time.
One month, one client
A North Carolina workers' compensation firm's August was the best month in 15+ months of search data we hold for it; the same program now ships video, local pages and AI-search work every month.
Questions people ask
What are the top SEO services?
The ones that move a number you can see: the Google Business Profile kept accurate, a fast website with important information as text (not images), schema so search engines and assistants can read the menu, local pages for each neighborhood you serve, and reviews answered. Everything else comes after those five.
How much does SEO services cost?
It is priced by scope: one location with a clean site is a small monthly retainer; a group with several locations, a broken site and no analytics is a rebuild first. We quote after a look at what is already there.
What does a brand strategy agency do?
It decides what you say and to whom before anything is designed: positioning, messaging, channels. We're not interested in trends for the sake of attention. We care about coherence, durability, and work that earns trust over time.
How do I hire a brand strategy agency?
Send the decision you are stuck on and a date. You get back whether it is ours, what it would take, and a figure.
- XXXVIII The grill Yas on the roof, tongs up, the skyline behind the grill.
